CPG Branding, Packaging Design & Marketing
Shelf-Stopping Brands Start Here
Consumer packaged goods live and die on the shelf. We craft compelling brand identities and strategic marketing that make shoppers stop, notice, and choose your product over the competition. From startup launches to established brand refreshes, we understand the unique challenges of the CPG marketplace.
Lost in the Aisle?
Feel like your product is invisible among hundreds of competitors? You're not alone. Many CPG brands struggle with bland packaging, unclear positioning, and marketing that doesn't convert browsers into buyers.
Enter our CPG branding and marketing expertise. We'll help you cut through retail noise with distinctive branding, compelling messaging, and strategic marketing that drives sales both online and in-store. Say goodbye to shelf invisibility and hello to products that practically sell themselves.
CPG Branding, Packaging Design, & More
What Is CPG Branding and Marketing?
CPG (Consumer Packaged Goods) branding and marketing is specialized work that helps food, beverage, beauty, and household product brands stand out on crowded shelves and online marketplaces. It combines strategic brand development with package design, regulatory compliance, and targeted marketing to help your product catch the eye, communicate value, and convert shoppers into loyal customers.
Why Do I Need It?
The CPG market is intensely competitive. Your product has seconds to grab attention and communicate why someone should choose you over dozens of alternatives. Generic branding or one-size-fits-all marketing won't cut it. You need strategy, design, and marketing built specifically for how CPG products are discovered, evaluated, and purchased—whether that's in-store or online.
Flexible Solutions for Every Stage of Your CPG Brand
Whether you're launching a new product, refreshing an existing brand, or scaling your marketing, we offer tailored packages to meet you where you are.
Mix and Match for Your Needs
These packages can be combined to create the perfect solution for your brand. Need brand strategy plus packaging design? Want the full brand development with digital marketing? We'll customize an approach that fits your goals, timeline, and budget.
Quick Start Package
Perfect for: Brands that need to get to market fast
Get a professional logo and package design in just 3 weeks. Ideal for testing a new product concept or meeting a tight launch deadline.
What's included:
- Logo design
- Package design
- 3-week turnaround
Strategic Brand Development
Perfect for: Brands building a strong foundation for long-term success
Develop a comprehensive brand strategy that differentiates you in the market and resonates with your target consumers.
What's included:
- Complete brand strategy
- Brand guidelines and voice development
- Competitive analysis and differentiation strategy
- Consumer insights and market research if desired
Packaging Design
Perfect for: Brands that need packaging that sells
Create packaging that's strategically grounded, compliant, and optimized to perform where it matters—on the shelf or on the screen.
What's included:
- Packaging design grounded in brand strategy
- Multiple design concepts
- FDA compliance review
- Shelf and/or e-commerce impact optimization
Digital Marketing Suite
Perfect for: Brands ready to drive awareness and sales online
Build and execute a complete digital marketing ecosystem designed to reach your target consumers and drive conversions.
What's included:
- Website design and development
- E-commerce optimization
- Social media strategy (content creation available as add-on)
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Email marketing campaigns
Lizzy and Morgen have been absolutely amazing to work with over the years! They go above and beyond to ensure your vision becomes what you want and more. They ask all the right questions to pull out what you want and need in order to take your marketing & branding to the next level. I hands down think they’re the best around!
We have worked with Lizzy at Baylii for a few years now. Recently we decided to attend our first trade show and looked to Baylii for assistance. Lizzy and her team handled every detail to perfection. We could not have been more satisfied with the results. Highly recommend Baylii.
Here at Quil Ceda Village we were looking for a knowledgeable and affordable marketing company and Baylii met our goals. They helped us manage our newsletter, social media and other phases of marketing. They understood as a native owned city what we wanted to achieve! We wholeheartedly recommend Baylii Marketing services to everyone!
Lizzy came and met with us personally. She not only came up with a plan to attack our problem, she was able to explain it to me in a way that I could understand. To help me with my budget, she was able to tell my admin staff how to implement some of the improvements. I would not hesitate to recommend Lizzy and the Baylii crew!
5 stars, no question. The team at Baylii were responsive, wonderful to work with, took the time to really listen to what we wanted to accomplish, and designed a beautiful new website for us. Lizzy and Samantha were amazing and I highly recommend without hesitation.
The Baylii team far exceeded my expectations. They recognized the core elements of my brand and culture and blended these together into compelling competitive advantages for the world to see.
CPG Branding, Packaging Design, & More
CPG Branding, Packaging Design, & More
What Is CPG Branding and Marketing?
CPG (Consumer Packaged Goods) branding and marketing is specialized work that helps food, beverage, beauty, and household product brands stand out on crowded shelves and online marketplaces. It combines strategic brand development with package design, regulatory compliance, and targeted marketing to help your product catch the eye, communicate value, and convert shoppers into loyal customers.
Why Do I Need It?
The CPG market is intensely competitive. Your product has seconds to grab attention and communicate why someone should choose you over dozens of alternatives. Generic branding or one-size-fits-all marketing won't cut it. You need strategy, design, and marketing built specifically for how CPG products are discovered, evaluated, and purchased—whether that's in-store or online.
Flexible Solutions for Every Stage of Your CPG Brand
Whether you're launching a new product, refreshing an existing brand, or scaling your marketing, we offer tailored packages to meet you where you are.
Mix and Match for Your Needs
These packages can be combined to create the perfect solution for your brand. Need brand strategy plus packaging design? Want the full brand development with digital marketing? We'll customize an approach that fits your goals, timeline, and budget.
Differentiate, Dominate & Drive Sales
Our CPG branding and marketing service is your competitive advantage. We dive deep into your category, understanding shopper behavior and retailer requirements to create brands that win. We keep it strategic and sales-focused—no pretty packaging that doesn't perform. Just powerful brand identities and marketing strategies that align with your growth goals and retail realities. We'll help you navigate everything from package design compliance to omnichannel marketing that builds lasting customer loyalty.
Branding that Builds Market Share
Transform your CPG success with these game-changing benefits:
Shelf Appeal
Stand out instantly. Create packaging and branding that stops shoppers in their tracks.
Category Leadership
Own your space. Position your brand as the go-to choice in your category.
Retail Success
Win with loyal repeat buyers. Develop brands that retailers want to stock.
Sales Growth
Drive real results. Watch your velocity and market share increase with strategic branding.
CPG Branding & Marketing by Baylii
Successful CPG brands require a deep understanding of retail dynamics, shopper psychology, and category competition. Our comprehensive approach ensures every element works together to drive sales and build lasting market presence. Below are the key features of our CPG strategies.
Analytics & Reporting
Track key metrics, gain valuable insights, and receive actionable recommendations.
Content Planning & Creation
Engaging topics tailored to your audience and brand.
Data Analysis
Deep dive into data to uncover insights and opportunities.
Multi-platform Expertise
Expert management across Google Ads and social media platforms.
Strategic Planning
Custom-tailored PPC strategies aligned with your business goals.
Multimedia Content
Create engaging images, videos, and interactive elements to enhance your emails.
Compelling Copywriting
Produce conversion-focused copy that resonates with your audience.
Platform Selection
Recommendations for the most effective platforms for your brand.
Budget Allocation
Strategic distribution of resources for maximum impact, considering your chosen execution model.
Campaign Management
Adaptable oversight of your marketing initiatives, scaled to your needs.
Visual Identity Design
Create a cohesive visual system, including logo, color palette, and typography.
Case Studies
Ready to See What's Possible?
If you’re ready to spark the remarkable and elevate your brand, schedule a complimentary discovery call with us today!