HIghkey Snacks
The Challenge
Highkey Snacks, a growing CPG snack brand, faced significant disconnect between their marketing presence and consumer. Their marketing materials promoted discontinued products, creating customer confusion and lost sales opportunities. The brand personality no longer aligned with their target demographic, while messaging focused on outdated trends that failed to resonate with their consumers. Photography was overused across channels, and social media content lacked the nuance needed to engage their strategic value audience effectively.
The Solution
The Baylii team orchestrated a comprehensive brand refresh while preserving Highkey Snacks' existing logo equity. We developed updated brand photography that authentically showcased current products and appealing consumption moments. Our refined messaging strategy and brand strategy realigned the personality with their target demographic's values and lifestyle preferences. We created supporting brand graphics that maintained consistency across all touchpoints and developed nuanced social media content tailored specifically to their strategic value audience. Additionally, we implemented strategic email marketing campaigns and designed a new Shopify e-commerce website to drive direct-to-consumer sales.
The Spark Factor
Increased Website Traffic, Direct-to-Consumer Sales Growth, and Refreshed Presence Across All Channels
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