Moon Cheese
The Challenge
Moon Cheese had built a loyal following for their premium cheese snacks, but as the team focused on operations and product development, their marketing momentum had slowed. Their brand visuals and messaging needed updating to fully capture the premium positioning and appeal to health-conscious snacking enthusiasts. With limited time to dedicate to marketing strategy and execution, they needed a partner who could refresh their brand presence, create consistent communication across channels, and build a digital infrastructure that would drive sales while they focused on running the business.
The Solution
We refreshed Moon Cheese's brand while preserving their established logo equity, developing an updated color palette, supporting graphics, and refined messaging that spoke directly to their target audience's values and lifestyle. We designed and launched a conversion-optimized Shopify e-commerce website and coordinated fresh brand photography that showcased the product's versatility. To drive consistent engagement and sales, we implemented strategic communication across email, web, and social media channels, including targeted promotions that connected with health-conscious consumers seeking premium snacking options.
The Spark Factor
Dramatic increase in sales and revitalized brand presence across all channels
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