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Moon Cheese

The Challenge

Moon Cheese, a premium cheese snack brand, faced significant market challenges despite having a quality product. Their existing branding failed to resonate with their strategic value audience both visually and through messaging. Marketing efforts had become mostly dormant, brand photography was stale, and sales were suffering as a result. The Moon Cheese team was consumed with day-to-day operations, leaving little time for the consistent, effective, strategy-based marketing their brand desperately needed to connect with discerning consumers who valued premium, healthy snacking options.

The Solution

The Baylii team conducted a comprehensive brand refresh while maintaining Moon Cheese's existing logo equity. We developed an updated color palette, supporting graphics, and refined messaging strategy that spoke directly to their target audience's values and lifestyle. Our approach included creating consistent communication strategies with strategic promotions delivered through email, web, and social media channels. We designed and launched a new Shopify e-commerce website optimized for conversion and user experience. We coordinated fresh brand photography that showcased the versatility of Moon Cheese.

The Spark Factor

Dramatic increase in sales and revitalized brand presence across all channels

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