British Girl Bakes

The Challenge

Emily Friend had successfully built British Girl Bakes into a thriving online education business with hundreds of tutorials, multiple course offerings, and a devoted global community. But her brand identity hadn't kept pace with her evolution from scrappy startup to established online school. Emily needed a brand system that could work across an increasingly complex digital ecosystem while capturing her authentic teaching style and unique positioning as a British baker living in Texas.

The Solution

We traveled to Austin, Texas, for immersive brand strategy sessions and a comprehensive photo shoot capturing both stunning cakes and the warmth that makes Emily's teaching effective. We developed a complete brand ecosystem designed for digital education: a versatile logo suite, custom branded iconography, a sophisticated website redesign that guides visitors from free content to paid courses, and slide templates that elevate the learning experience while streamlining Emily's content creation process.

The Spark Factor

British Girl Bakes now presents a unified, professional brand that matches the quality of Emily's teaching. The new website has transformed how visitors experience the brand, making it easier to convert casual tutorial viewers into enrolled students. The course slide templates ensure every course maintains professional standards while allowing Emily to focus on what she does best—teaching bakers how to create stunning cakes.

A devoted global community now experiences a unified brand presence that matches the quality of world-class cake decorating education.

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