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Highkey Snacks

The Challenge

As Highkey Snacks scaled, their marketing struggled to keep pace with product evolution and market shifts. Their materials featured earlier product iterations while new offerings launched, and their brand voice—initially effective—needed refinement to resonate with their expanding and evolving audience. The brand required a strategic refresh to align messaging with current consumer trends and optimize their visual content strategy across channels.

The Solution

The Baylii team orchestrated a comprehensive brand refresh while preserving Highkey Snacks' existing logo equity. We developed updated brand photography and realigned their brand personality with their target demographic's values and lifestyle preferences. We created supporting brand graphics that maintained consistency across all touchpoints, implemented strategic email marketing campaigns, and designed a new Shopify e-commerce website to drive direct-to-consumer sales.

The Spark Factor

Increased Website Traffic, Direct-to-Consumer Sales Growth, and Refreshed Presence Across All Channels

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